Compare

Sam vs Shopify Analytics

Shopify's reports tell you what sold. Sam shows the path shoppers took to get there, and where the rest dropped off, without needing their consent.

Side by side.For a Shopify store selling in Europe.

Built for
SamShopify stores
Shopify AnalyticsShopify stores, built in
Cookies on the shopper
SamNone, and no browser storage
Shopify AnalyticsShopify's analytics cookies
Shoppers who decline consent
SamCounted. There's nothing to decline
Shopify AnalyticsLimited or missing from reports
Visit detail
SamEvery event of every session
Shopify AnalyticsAggregated reports
Purchase funnel
SamFive steps, by device and channel
Shopify AnalyticsCart, checkout and purchase rates
Campaigns
SamUTM builder and a funnel per link
Shopify AnalyticsReports by UTM parameters
Where data lives
SamThe EU
Shopify AnalyticsShopify's infrastructure
Price
SamFrom €29 a month
Shopify AnalyticsIncluded in your Shopify plan

When Shopify Analytics is enough.Sam isn't for everyone, and that's fine.

You just need the totals

Sales, orders and top products are already in your admin, at no extra cost.

Few shoppers in the EU

If most traffic comes from places without consent banners, the gaps in Shopify's numbers stay small.

You never open a session

If visit-level detail isn't how you work, Shopify's aggregate reports may be all you need.

Or keep both.

Sam doesn't replace your Shopify reports. It sits next to them and adds the visits, steps and campaigns behind every order.

Find out where the trail breaks.

7 days free, no card needed.

Install on Shopify
© 2026 Sam · An Arnor Labs productMade in Asturias · Hosted in the EU