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Sam vs Google Analytics 4

GA4 is a general-purpose analytics suite. Sam does one thing: show Shopify merchants where shoppers drop off, without asking anyone for consent.

Side by side.For a Shopify store selling in Europe.

SamGoogle Analytics 4

Built for

SamShopify stores

Google Analytics 4Any website or app

Cookies on the shopper

SamNone, and no browser storage

Google Analytics 4First-party cookies

Consent banner for analytics

SamNot needed for Sam

Google Analytics 4Usually required in the EU

Setup

SamInstall the app. No code

Google Analytics 4Tags, ecommerce events and consent mode

Purchase funnel

SamReady on day one

Google Analytics 4Built in Explorations

Where orders come from

SamShopify webhooks, so every order counts

Google Analytics 4The browser, so consent and blockers leave gaps

Where data lives

SamThe EU

Google Analytics 4Google's global infrastructure

Price

SamFrom €29 a month

Google Analytics 4Free

GA4 measures web and mobile apps in one place. Sam only sees your Shopify storefront.

Audiences and bidding signals come from Google's own tags. Sam doesn't feed ad platforms.

Sam's sessions reset every day by design, so it won't follow a shopper across weeks.

Plenty of stores keep GA4 for ads and use Sam to see the funnel. Sam doesn't touch your GA4 setup, and GA4 doesn't slow Sam down.

Find out where the trail breaks.

7 days free, no card needed.